Need more business? Not getting enough listings! Are sales non-existent? About to throw in the towel and change careers…again? If so, stop! The answers to your problems could be a real estate marketing script.A good marketing script can give a serious boost to your real estate business. While there are plenty of scripts to choose from my recommendation is to go with one that farms expired listings!Why? Because expired listings are plentiful, easy to find and are some of the best leads you can get – whether you source them free or purchase them through a service!But expired real estate marketing scripts aren’t your only options. There are scripts for everything from FSBOs to farming first time home buyers! In fact, the more successful listing and selling real estate agents have a real estate marketing script of some kind. And when you get one too, you can also achieve the level of success that they routinely enjoy.You could become so successful that you might even find yourself in the enviable position of needing hired help to handle all of the new business you generate. That would be a nice problem to have!The best thing about a real estate marketing script, whether it’s targeting FSBOs, expireds, or whatever you choose, is that they’ll help you save you time while making money. All of the work is done for you, as most scripts come with everything you need to succeed; letters, logs, marketing update reports and other information and documents you need to get the most use out of the script.The bottom line is a good marketing script offers a proven system that works in almost any market, regardless of city, county or state.Slowed down market? No problem! Real estate still selling briskly in your market? Good! Whatever your market conditions a real estate marketing script can help separate you from your competitors and establish you as the agent of choice.Now, the difference between a good script and a great one, at least in my opinion, is that a great script will have prospects calling you…rather than you calling them! Cold calling, if not dead, is in “intensive care.” The National Do Not Call List has put a serious dent in your ability to call people at will.An expired listing script, however, doesn’t necessarily require you to “cold call” prospects. In fact, I farmed expired listings with just letters and averaged 2 plus listings a week.At the end of the day marketing scripts eliminate the guess work from effective real estate marketing by clearly outlining in simple steps what to do, what to do it with, when to do it, how to do it and how often it should be done!.Yep, the hard part is done for you! All you need to do is follow the directions that come with whatever script you choose!Finally, before you purchase a real estate marketing script only consider those that offer a satisfaction money back guarantee. If the scripts are as good as advertised this should not be a problem.Also, call before purchasing to see if you get through to a live person. And beware! If you can’t reach a live person before you purchase a script you probably won’t be able to reach anybody in the event you want a refund.Summarily, a good real estate marketing script can be a huge boost to your career. It can jump start a new one while re-energizing an old one. Get one for yourself today!
One of the many dire predictions done these past few months by many ‘bubbleologists’ out there – that is all those who indulge in the contemplation of real estate bubbles of all sizes and colors, whether real or imaginary, coming our way – was that by now real estate markets everywhere would be inundated and swept away by a tsunami of foreclosures of apocalyptic proportions.The general rationale among those specializing in the fine art of staring at crystal balls (or perhaps at several empty bottles of rum) was that the steady increase in interest rates, the consequence of a tightening monetary policy implemented by the Fed since mid-2004, would have led by now to a collapse of the adjustable-rate mortgages (ARMs) market, since consumers could not possibly cope with the increased monthly payments. This, in turn, would dramatically increase mortgage defaults and foreclosures, with the end result that real estate markets everywhere would be flooded with excess inventory at deflated prices, thus causing markets to crash – the tsunami I was talking about.The Mortgage Bankers Association of America (http://www.mbaa.org) does not seem to share this particular vision of the end of the world. In its Economic Outlook update released in May 2006, the Mortgage Bankers Association of America (MBAA) pegs the ARMs share at 27 percent, down from the 36 percent peak of early 2005, an indication that many prudent consumers have locked in already. Likewise, the inventory of mortgages held by banks is virtually unchanged at 1,500 billions (aggregate nominal face value of mortgages, by dollars), the same level of 2005, suggesting that, rather than defaulting, consumers are ‘holding on’. And, finally, the rate of delinquency is at 4.38 percent, down from 4.70 percent in the final quarter of 2005, clearly another measure of consumers financial stamina, and an indication that banks were actually faring worse when real estate markets were doing better.But that’s not all!In the Mortgage Finance Forecast released also in May 2006, MBAA highlights that the rate of housing starts nationwide has increased nationwide, up to 2,131,000 units (annualized) for the first quarter of 2006 from 2,059,000 units in the last quarter of 2005 – an increase of 72,000 units representing a robust +3.496 percent overall, although this rate is forecasted to slow down as the softening trend in real estate markets continues throughout the year. Home sales overall are forecasted to decrease by 501,000 units nationwide to 6,574,000 units by December, 2006 from the 7,075,000 of December, 2005. Although this represents an annualized drop in sales of 7.08 percent compared to last year, it can hardly be called a bubble burst!And here is the most surprising figures of them all – surprising for the bubbleologists, that is. Notwithstanding the increase in interest rates and the toll that many think ARMs will take on defenceless consumers, MBAA forecasts that the average market share of ARMs will remain constant at 27 percent of institutional mortgages for 2006, down only 3% from the 2005 average. The significance of this forecast is twofold: 1) MBAA does not anticipate that interest rates will increase significantly higher for the remainder of the year and 2) MBAA mirrors a Gallup survey conducted in May 2006, which found that only 11 percent of Americans worry about ARMs, down from 20 percent in 2005.And why should they worry? In the latest release, the Bureau of Labor Statistics, has pegged the Consumer Confidence Index at 109.6 in April, up from 107.5 in March and higher than the 103.8 of December, 2005. The Consumer Confidence Index is now at the highest level since March, 2002, with the average family income up 0.8 percent in March, 2006.To finish, I would like to spend a few words on how politics are filtering into economics, especially in times of elections. It is a shame that an increasing number of Bloggers and even journalists out there are twisting and interpreting economic data to fit their own political agenda. Although November, 2006 is pretty much around the corner and the battle is on to take control of Congress, the manipulation of economic and statistical data for political ends and means is a great disservice to consumers, no matter the political colors.For example it is not true, like some Bloggers assert out there, that the recent appreciation in real property values is the direct result of President Bush’s domestic economic policies. Real estate capital growth was largely due to the correlation between capital and employment or, if you will, between income and labor. An increase in levels of consumption has set forth an increase in prices caused by a corresponding increase in demand, in itself generated by a commensurate increase in the income-employment factor. So growth was derived by the equilibrium of capital and investment with labor and employment. And since, furthermore, production is in direct function of consumers spending which increases as unemployment falls, capital accumulation has increased as employment rose steadily. It is as simple as that!Likewise, it is not true that President Bush is the main culprit for the real estate bubble burst – like many Democratic sources imply and some actually cry out loud. Poor President Bush has absolutely nothing at all to do with real estate bubbles and their bursts, essentially for two reasons: 1) because there are no bubbles in real estate and 2) because there are no bursts either. Like Prof. Bernanke has repeated now several times, far from being a bubble burst the present cooling-off trend through higher interest rates will have the beneficial effect of consolidating market wealth achieved thus far, by allowing the economy to get an even footing through a slowdown of capital appreciation and, at the same time, allowing real wages to catch up, thus reducing the affordability crisis and rejuvenating the pool of buyers.And, finally, it is not the President of Iran, Mahmoud Ahmadinejad, that is trying to promote his country’s nuclear programme by putting a stranglehold on North America’s real estate markets through higher crude prices, while attempting to get rid of Secretary Rice at the same time (I know, this is laughable, but I read it in the commentary of a political blog – TIME Magazine should make this particular blogger ‘Man of the Year’).Consumers and all those interested in an objective evaluation of real estate markets climate, are well advised to go straight to the source of statistical data and economic analysis and evaluation, bypassing all commentaries entirely, especially these days.Luigi Frascati
A real estate marketing plan needs to take all facets of the realty business into account. This means marketing to real estate sellers as well as buyers. The real estate strategy also needs to utilize both online and offline methods of advertising.Realtor advertising needs to show a good return on your advertising investment. It should be tracked to see if you are gaining positive results for each dollar spent. By researching your advertising methods and tracking the results, you can find the best methods that work in your local real estate market.The main thrust of your marketing endeavors should be to gain leads, follow them up quickly, and turn your prospects into clients by meeting with them face-to-face. All along this marketing process, you should be aiming to gain the trust and loyalty of the real estate lead. Thus turning them into your client and making them a loyal, lifetime customer.Your realtor marketing plan should be an offensive game plan. Direct response marketing is best for this type of endeavor. Direct response marketing is meant to illicit a yes or no response from your potential lead. It then gives them a means to contact you if the answer is yes, giving you the opportunity to supply them with the information they desire and capture the lead’s contact information for further follow-up.Both online and offline techniques can be used to accomplish this objective. An integration of online and offline rounds out your marketing offensive. In this modern day, both are equally important and give the lead their choice of means to contact you.Key to the success of your marketing strategy is “baiting” the potential client with pertinent information that they are seeking. Online you can capture your leads by supplying them with information on buying or selling their house, finding the value of their property, or giving them a report on what to do to prepare their property for sale. This is supplied in downloadable form after they give you their contact information.Offline, the same information can be supplied or information on a house they have seen in an ad or after driving by and obtaining a phone number from you house sign. Through a realtor hotline number they can access the desired information after calling and giving a special phone extension number that is specific to their request. You phone hotline should have the ability to capture the lead’s phone number and name so that you can do an immediate follow-up call to sell the lead on your abilities and tell them what you can do for their real estate quest.Prompt follow-up is one of the most important keys to your real estate success. Most people don’t expect prompt, personal service and this sets the mood for developing a relationship with the lead. Developing a personal relationship with your prospects brings confidence in your abilities to help them and a lifetime commitment to you as their realtor.You should develop scripts that bring confidence to you as a real estate agent. These should be aimed at the prospect’s desires and needs and how you can help them obtain their desires, whether selling or buying housing. Communication is key and should always answer that big Homer Simpson question that he asks in every episode that the lead is also asking: “What’s in it for Me?”Your advertising should not be the traditional “here I am” and “I’m such a great real estate agent” ads that so many realtors use. If the ads are of this type, you prospects will be asking the two other Homer Simpson questions: “So What?” and “Who Cares?” before they turn to another realtor that can focus on their needs.Everything in your real estate marketing plan should be centered around the prospect. You must build confidence that you can aid them with their wants and desires. You have to show them that you can do this quickly and with the least amount of hassle on their part. The process has to be simple and easy for them to accomplish.Show the lead that you are the real estate agent to allow them their dream by being the go-between that can same them time and money while getting the job done. Keep communications open at all steps along the real estate process, from meeting the client to closing the deal, and inform them of the progress towards their goal continuously.The biggest complaint clients have with realtors is that they get the client to sign an agreement and then are not heard of until a deal is in the making. You want to keep in touch no matter what the progress is and inform your client that progress IS being made and this is what YOU ARE DOING FOR THEM.A well thought out real estate marketing plan should take into account this and much more. It takes effort on your part but this effort will pay dividends. The real estate agent should continually brainstorm new means of advancing their business and bring these into their strategy if they prove themselves to work.In the end, you will find that your business expands, profits go up, and your customers will remain loyal for a lifetime.
There are many factors that could cause any investor or future home owner to be successful or just a failure in Miami real estate market. Actually, knowing which properties to buy and the approach made in investing is all there is to become successful Miami Real Estate Market. Although, this requires different talents and abilities, all these can be learned and developed in order for someone to boom.Skills sets are available for anyone who is interested in Miami Real Estate Marketing. One of the most important among these skills is being interpersonal. This is needed when dealing with real estate negotiations. The make or break scenario usually depend on how an investor or a marketer built the relationship with the other parties in order for them to build the trust needed in closing a deal. Rapport should be established and spending time to meet with the other sellers makes a huge difference. This is a win-win situation for both parties. Whatever transaction is made as long as they were made in a healthy atmosphere then everything will turn out fine. This will also a good turn for the future when some of their business friends will be recommended as well.Simple mathematics should also be learned in order to be successful in Miami Real Estate Market. One should learn how to analyze the monthly cash flow and how the appreciations of property costs are being computed. It also important to do computations on how much is to be considered for renovations and repairs and relate the results to the flipping and the fixed sphere in Miami Real Estate Market. Tag an architect and a contractor along to assume whether the transaction being made is reasonable.Lastly, remember that bargaining especially in Miami Real Estate Market really has need of patience as there are more than a hundred of real estate properties to choose from. Look for something that would yield better results and costs in the future to make sure that such property is a sure deal. See to it that the Miami Real Estate Market property is personally examined to be assured of the things itemized during the agreement and something that fully met the required needs.Consider these tips in order to yield successful results in Miami Real Estate Market, specifically leasing:- expect more than ten times of responses if an ad is placed with the “Option to buy” terms than when a “for Rent” is placed. That is because many are still trying to buy a piece of property in Miami and leasing could be their last resort.- there are more calls coming from more interested tenants to a property and there is higher price involved.- remember that the lease option when selling out a property yields more monthly income. The fees include the granting the lease fee and the monthly rent for the property. In return more cash flow is expected.- it’s a positive outlook for future buyers as well because they are given the opportunity and the chance to possibly own a place in one of Miami’s real estates. These people are willing to pay a higher amount for the leasing agreement just to have a place of their own.
If you are on the brink of despair and are thinking about giving up your real estate license don’t do it; at least not yet. You worked too hard to get licensed and with the right tools you might be able to turn things around and have the success you dreamed about before you got licensed!So, instead of doing the same old things for the same unsuccessful results, do something different. For starters, start with a good real estate marketing tool.Proven Marketing Ideas.Why reinvent the wheel when there are some pretty good marketing tools already available, and at bargain basement prices considering the money you can make using them? For example, a farming expired listing script is one of the best tools that an agent can have in their marketing tool kit! And they don’t all cost a lot of money!The right marketing tool can serve as a template for generating targeted, focused leads… one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.Here’s why it’s so important to have a good real estate marketing tool. The right tool can help you generate leads sales and listings. The more listings you have the more sales you’ll make.And the more sales you make, the more referrals you can get to secure more listings. One feeds the other and in the process generates income. And isn’t that the reason you’re licensed to sell real estate – to make money?Expensive Does Not Mean EffectiveEffective marketing is easier than most real estate agents make it out to be. Some make it complicated and will buy overpriced marketing tools and associate quality with cost. However, I’m sure you know, even if it’s subconsciously, that just because something costs a lot of money doesn’t mean it’s worth the money you spent for it.For example, have you ever gone to a clothing store to buy a suit and decided not to because you felt it was overpriced, only to see the same suit in the same store offered a week later for half price?Well, the same thing applies to effective real estate marketing tools. Expensive does not necessarily mean good and effective!The Lazy Agents Way To Unprecedented SuccessWhen I was actively selling real estate I fully embraced any tool, or strategy that I could comprehend that would make me more successful. In that respect I figured out a way to market to 10-20 prospects a day in an hour or so, and did it 5 days a week. In a years time I prospected to more sellers than most agents did in a life time.Although I thought of it as a lazy way to get business I wasn’t lazy, but very focused, determined and driven to do it in the least possible amount of time.I realized early on that looking and being busy was not the same as being focused and productive. And with my particular real estate marketing tool, which was an expired listing system, I took my business to the next level and averaged more listings in a month than many of my peers did in a year.You too can take your business to the next level, but only if you have the right tools for the job. Want listings? Learn how to get them with a listing system! Want to close on more leads. Brush up on your closing skills with a tool that helps you improve that particular skill.In the end it will be the simple things that make the difference.
Effective real estate web site design includes rich content, and lots of it. Optimized keyword pages can help you get your web site indexed by search engines and key to that is the uniqueness and quality of your content.Well written, unique content will get you noticed by human visitors and search engine spiders alike. So, the better your content the more likely search engines and visitors will reward you with high rankings and lots of traffic.A web site can help sell you as the agent of choice. Potential buyers, sellers, renters and investors can notify you through your web site about their real estate interests. They will come to your web site to learn more about buying, selling and financing real estate and leave with mortgage loan and financing information…and you will be established as an expert who can assist them with their needs.And you can become a guru about such marketing resources quickly, easily and affordably with pre-written marketing reports. They are one of the fastest, most affordable ways to create rich, dynamic real estate web site content!When optimized as keyword rich web site pages they can generate leads and help you get more listings and close more sales. Obviously, the more content you have on your web site the more business opportunities you will create.Marketing reports are near instant, economical ways to get noticed both by prospects and search engines. And once you have their interest you can use the reports to cultivate relationships with them.With human visitors the payoff off will be increased earnings and with search engines you’ll be rewarded with higher search engine rankings, which can also result in greater profits.Successful marketing requires timely and relevant market information, which you can provide via marketing reports. You can use them as web site content pages, articles, email messages set up in sequential auto-responders and the like. The uses are near endless.However you use them just use them, as they provide a competitive marketing edge that will help you stand out from other, but less savvy, marketing agents.Smart agents are constantly on the lookout for new and more responsive real estate marketing tips, tools and strategies. For these agents marketing reports are worth considering.Although agents are increasingly going live with web sites, few actually now how to optimize them and/or earn money from them. For example, most agents don’t realize that the most effective web sites are comprised of hundreds, if not thousands of web site pages; keyword specific pages that revolve around a theme.Many people will look at the Table of Contents (TOC) on a site and assume that that is all there is to them, but unseen in the TOC is an undefined number of pages that are hard at work directing visitors to the web sites through many unseen, but business building links which are easily created through Prewritten Reports.In closing, effective Realtor web sites include lots of keyword rich content pages, and lots of them. They help to get web site pages indexed by search engines faster and attract visitors like bees to honey. If you don’t have enough prospects leads, listings or buyers real estate marketing reports may be just what you need to boost your results.
Luxury real estate marketing professionals need to stay abreast of current etiquette when conversing with high net worth clients. Economic conditions tend to affect the degree of conspicuous or inconspicuous consumption. But, is flaunting one’s wealth ever in style?To quote 12/25/08, Minneapolis-Saint Paul, Star Tribune article titled New Recessionary Etiquette: Luxury Shame?”Across office suites, dinner parties and foundation boardrooms, inconspicuous consumption is the new recessionary etiquette. To do otherwise at a time when neighbors and family members are getting pink-slipped is considered simply poor taste. The tokens of success — a Cartier timepiece, Christian Louboutin shoes — are being worn more discreetly, or not at all.”Given the current economic conditions and the propensity of the media and talking heads to point out the downfall of the luxury retail market this holiday season, the following question comes to mind: Is luxury itself out of style?The answer is NO. The essence of luxury is an object or a service that is well made/well done. Again the governing concept of an item is that is of exceptional craftsmanship which implies its long lasting value. A great service implies that you will return for that great service over and over again because it is worth it. The very well to do populace is not the only ones who buy luxury. There are quite a few people who may buy an item because of its “superior quality or performance.” They understand that because it is a superior product, its longevity will make the purchase an economically sound decision.There are people who will drive their Mercedes for 20-30 years. Divide the original purchase price by the number of years, and you will discover that given the performance and the lasting quality with which the vehicle is built, it is a bargain. In addition the resale value is higher, and if the model is sought after by collectors, it resale can be astronomically more than its original purchase price. A well made piece of furniture last lifetimes and is often passed from generation to generation. An authentic Chippendale is worth a fortune on today’s market. With falling prices on many durable luxury items, those in the know are purchasing them.The same could not be said about some luxury purchases. If one were to purchase a pair of satin Christian Louboutin shoes for $1500, the chances of those shoes surviving into the next century are not so great, even though they are well made and well crafted. The intention here is not to condemn the purchase but to illustrate the concept of long term luxury. It is possible that the wearer may be so careful as to avoid every possible scuff and not damage them at all and hand them off to a granddaughter with the same exact shoe size at some point in time!What is out of style and what has always been out of style is in your face luxury i.e. bragging about and flaunting recent purchases. Etiquette is a lifelong pursuit and is not dependent on economic conditions to practice it. It depends on one’s understanding and appreciation of all the conditions that life has to offer and reacting to them in a gracious manner.
Real estate marketing refers to the sale of land and property that is permanent on it. Real estate marketing requires adverts and online conversations in order to increase sales. This will take place in many forms like registering for news letters or calling to get details and information. Clear requisites for the conversations should be outlined specially on websites in order to capture people’s attention. On line chat is also important. Someone should always be ready and waiting for questions from clients who ask through live chat.In addition to online conversations, one should also ensure that they are visible to the people around and to the potential clients. This is achieved through being active in the local press and in the community. Website usability should also have top priority in order to capture and retain all clients who log into it through use of friendly menus and information.An online guide is also necessary in order to predetermine the way clients will navigate and in order to provide only the vital information without deviating to other pages that might not lead to increased sales. Clients should be cleverly led to the action points you have set, which should be understandable in order to get the desirable results.After creating easily accessible points, one should ensure that traffic is generated to the priority pages. Increased traffic implies more visits and this will be attractive to prospective clients.Action points on a website should also be given top priority by being included in all pages in order to generate more traffic while attracting more attention. The points should be clear and with few graphics that may make them unnecessarily slow to open.Although traffic should be increased, attrition should however be reduced. People who do not follow the action points to the end should be reduced by providing valuable information on each page and having leads on each page as well in addition to being well organized. Such as include newsletters and latest press releases unique to the company.Use of key words in the advertisements and web pages is also essential. All information should be catchy and provide some leads too. The real estate marketing agents name should be known in the community where they are operating and in other areas too. This will be achieved through advertisements and being proactive in all types of media.
Offering Product not a Property.In looking at some basic real estate marketing principles, you need to set yourself apart from everyone else. It’s just a fact that there is always a good amount of competition in every market that you will enter. Even when you find that niche market, where there is money to be made others will follow.The good thing is that doesn’t matter. You can have all the competition I the world, but as long as you set yourself apart and stand out, you can come out on top. Now I know that sounds logical, but there are so many in business that are imitating others. The end result tends to be that they are always a step behind and second best.In following the group mentality you will become part of the “heard” and no longer stand out. If everyone is rushing in one direction do yourself a favor and do the opposite. As always there are exceptions to the rules, but for the majority of the time this is the best strategy.Now there is nothing wrong with following a system that is successful and getting results. However you must remember that the more people following a system the less effective it tends to become. This is where you start to create your own real estate marketing principles.An idea on how to separate your business is to offer a product, not just a property. In real estate investing we offer solutions to retail buyers, landlords, other investors, and/or tenants. The idea behind your marketing strategy is to create a product that provides value, out of the service you bring to the table. As you market your product effectively you will start to separate yourself from the competition.Things you can include that have little cost to you.- Market Reports surrounding the area- Lists of contractors, title agent, mortgage consultants, credit repair and etc.- For Retail list of shopping, stores, and area restaurants,- And whatever else you can think up!Remember the idea is to create a product that provides value and a solution to the problem. When you start to stand out above the rest people will start looking for you. As you become the expert and provide the solutions others are looking for others will start to follow you. As the leader in a market success is inevitable. So go out and create a title for your product and start building a “brand” that people can expect and want from you.
When you watch the news, you would usually hear about real estate and the latest economic condition. Everyone, especially investors, have various assumptions on what would be the effect of the economy to the real estate sector nowadays. Given the fact that all industries are struggling to cope with the turmoil, a lot of people are curious of what would happen in the future. Is it still feasible to invest? What form of investment should you make? These are some of the issues that are bothering in most homeowners. But what is really the score of real estate sector now?The majority of realtors are having doubts on pursuing their moves regarding investment. They are hesitant since they might end up broke. But there are also homeowners who are determined to own a house despite the skyrocketing prices and interests. For them, credit crunch can not stop them from owning a property. They have carefully planned their move and they have gathered enough funds to suffice the needed resources. Hence, nothing can hinder them.However, if you try to consider the opinions of other businessmen, they are discouraging realtors to invest in these times. They suggest waiting for the interests to lower down as well as wait for the economy to become stable. But the problem is, nobody knows when that would happen. According to real estate investors, it is wise to rent first instead of buying. Since leasing will not have to deal with interests. You will simply secure your monthly amortization to be able to stay in your house.On the other hand, lending companies have been looking for more ways on how to entice homeowners apply for mortgage. Some of them would come to a point of lower their interest rates just to show that now is the best time to invest. Prices of the properties have gone down due to adjustments. There are so many properties sleeping in the real estate market that need new marketing techniques so they can be sold faster. This scenario is favorable to home buyers.Investing, particularly on real estate, can really be confusing. Even if the economy is already stable, you still have to be careful in making your move. It requires a significant amount of money and keep in mind that you are using blood money. It is not as simple as buying a dress, if it does not fit, you can have it changed. Real estate investing is a serious matter. So do not be in a hurry. Take one step at a time.The economy plays a very important role in all sectors, especially in real estate. Whatever the current condition of the economy, investors have mixed point of views. But no matter what the economic condition is, the very first thing you have to secure is your finances. Even if the rates are low, if your financial capability is still not that stable, you can still fail in the end. So before entering into this type of venture, deal with you own finances first.