A real estate marketing plan needs to take all facets of the realty business into account. This means marketing to real estate sellers as well as buyers. The real estate strategy also needs to utilize both online and offline methods of advertising.Realtor advertising needs to show a good return on your advertising investment. It should be tracked to see if you are gaining positive results for each dollar spent. By researching your advertising methods and tracking the results, you can find the best methods that work in your local real estate market.The main thrust of your marketing endeavors should be to gain leads, follow them up quickly, and turn your prospects into clients by meeting with them face-to-face. All along this marketing process, you should be aiming to gain the trust and loyalty of the real estate lead. Thus turning them into your client and making them a loyal, lifetime customer.Your realtor marketing plan should be an offensive game plan. Direct response marketing is best for this type of endeavor. Direct response marketing is meant to illicit a yes or no response from your potential lead. It then gives them a means to contact you if the answer is yes, giving you the opportunity to supply them with the information they desire and capture the lead’s contact information for further follow-up.Both online and offline techniques can be used to accomplish this objective. An integration of online and offline rounds out your marketing offensive. In this modern day, both are equally important and give the lead their choice of means to contact you.Key to the success of your marketing strategy is “baiting” the potential client with pertinent information that they are seeking. Online you can capture your leads by supplying them with information on buying or selling their house, finding the value of their property, or giving them a report on what to do to prepare their property for sale. This is supplied in downloadable form after they give you their contact information.Offline, the same information can be supplied or information on a house they have seen in an ad or after driving by and obtaining a phone number from you house sign. Through a realtor hotline number they can access the desired information after calling and giving a special phone extension number that is specific to their request. You phone hotline should have the ability to capture the lead’s phone number and name so that you can do an immediate follow-up call to sell the lead on your abilities and tell them what you can do for their real estate quest.Prompt follow-up is one of the most important keys to your real estate success. Most people don’t expect prompt, personal service and this sets the mood for developing a relationship with the lead. Developing a personal relationship with your prospects brings confidence in your abilities to help them and a lifetime commitment to you as their realtor.You should develop scripts that bring confidence to you as a real estate agent. These should be aimed at the prospect’s desires and needs and how you can help them obtain their desires, whether selling or buying housing. Communication is key and should always answer that big Homer Simpson question that he asks in every episode that the lead is also asking: “What’s in it for Me?”Your advertising should not be the traditional “here I am” and “I’m such a great real estate agent” ads that so many realtors use. If the ads are of this type, you prospects will be asking the two other Homer Simpson questions: “So What?” and “Who Cares?” before they turn to another realtor that can focus on their needs.Everything in your real estate marketing plan should be centered around the prospect. You must build confidence that you can aid them with their wants and desires. You have to show them that you can do this quickly and with the least amount of hassle on their part. The process has to be simple and easy for them to accomplish.Show the lead that you are the real estate agent to allow them their dream by being the go-between that can same them time and money while getting the job done. Keep communications open at all steps along the real estate process, from meeting the client to closing the deal, and inform them of the progress towards their goal continuously.The biggest complaint clients have with realtors is that they get the client to sign an agreement and then are not heard of until a deal is in the making. You want to keep in touch no matter what the progress is and inform your client that progress IS being made and this is what YOU ARE DOING FOR THEM.A well thought out real estate marketing plan should take into account this and much more. It takes effort on your part but this effort will pay dividends. The real estate agent should continually brainstorm new means of advancing their business and bring these into their strategy if they prove themselves to work.In the end, you will find that your business expands, profits go up, and your customers will remain loyal for a lifetime.
If you are on the brink of despair and are thinking about giving up your real estate license don’t do it; at least not yet. You worked too hard to get licensed and with the right tools you might be able to turn things around and have the success you dreamed about before you got licensed!So, instead of doing the same old things for the same unsuccessful results, do something different. For starters, start with a good real estate marketing tool.Proven Marketing Ideas.Why reinvent the wheel when there are some pretty good marketing tools already available, and at bargain basement prices considering the money you can make using them? For example, a farming expired listing script is one of the best tools that an agent can have in their marketing tool kit! And they don’t all cost a lot of money!The right marketing tool can serve as a template for generating targeted, focused leads… one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.Here’s why it’s so important to have a good real estate marketing tool. The right tool can help you generate leads sales and listings. The more listings you have the more sales you’ll make.And the more sales you make, the more referrals you can get to secure more listings. One feeds the other and in the process generates income. And isn’t that the reason you’re licensed to sell real estate – to make money?Expensive Does Not Mean EffectiveEffective marketing is easier than most real estate agents make it out to be. Some make it complicated and will buy overpriced marketing tools and associate quality with cost. However, I’m sure you know, even if it’s subconsciously, that just because something costs a lot of money doesn’t mean it’s worth the money you spent for it.For example, have you ever gone to a clothing store to buy a suit and decided not to because you felt it was overpriced, only to see the same suit in the same store offered a week later for half price?Well, the same thing applies to effective real estate marketing tools. Expensive does not necessarily mean good and effective!The Lazy Agents Way To Unprecedented SuccessWhen I was actively selling real estate I fully embraced any tool, or strategy that I could comprehend that would make me more successful. In that respect I figured out a way to market to 10-20 prospects a day in an hour or so, and did it 5 days a week. In a years time I prospected to more sellers than most agents did in a life time.Although I thought of it as a lazy way to get business I wasn’t lazy, but very focused, determined and driven to do it in the least possible amount of time.I realized early on that looking and being busy was not the same as being focused and productive. And with my particular real estate marketing tool, which was an expired listing system, I took my business to the next level and averaged more listings in a month than many of my peers did in a year.You too can take your business to the next level, but only if you have the right tools for the job. Want listings? Learn how to get them with a listing system! Want to close on more leads. Brush up on your closing skills with a tool that helps you improve that particular skill.In the end it will be the simple things that make the difference.
Real estate marketing refers to the sale of land and property that is permanent on it. Real estate marketing requires adverts and online conversations in order to increase sales. This will take place in many forms like registering for news letters or calling to get details and information. Clear requisites for the conversations should be outlined specially on websites in order to capture people’s attention. On line chat is also important. Someone should always be ready and waiting for questions from clients who ask through live chat.In addition to online conversations, one should also ensure that they are visible to the people around and to the potential clients. This is achieved through being active in the local press and in the community. Website usability should also have top priority in order to capture and retain all clients who log into it through use of friendly menus and information.An online guide is also necessary in order to predetermine the way clients will navigate and in order to provide only the vital information without deviating to other pages that might not lead to increased sales. Clients should be cleverly led to the action points you have set, which should be understandable in order to get the desirable results.After creating easily accessible points, one should ensure that traffic is generated to the priority pages. Increased traffic implies more visits and this will be attractive to prospective clients.Action points on a website should also be given top priority by being included in all pages in order to generate more traffic while attracting more attention. The points should be clear and with few graphics that may make them unnecessarily slow to open.Although traffic should be increased, attrition should however be reduced. People who do not follow the action points to the end should be reduced by providing valuable information on each page and having leads on each page as well in addition to being well organized. Such as include newsletters and latest press releases unique to the company.Use of key words in the advertisements and web pages is also essential. All information should be catchy and provide some leads too. The real estate marketing agents name should be known in the community where they are operating and in other areas too. This will be achieved through advertisements and being proactive in all types of media.
How a Real Estate Marketing Consultant Can Turn Your Real Estate Business Around OvernightA real estate marketing consultant is one who can assist you with presenting your property in the best way. It can be a stiff market out there sometimes so having an edge over the competition is important. You don’t want your listing to sit there any longer than it has to. If you need to sell it in a hurry then you need more than just luck on your side. With real estate marketing consulting, it isn’t just the best homes and businesses that are being sold. Instead it is those that get noticed by people looking for such property to purchase.You will notice this approach isn’t the standard one size fits all. Instead the consulting will involve your personal needed being looked at. All of the elements of the property will also be covered. Then key points will be made from what you have to offer. All of the information will be accurate. However, it will also be provided in a format that people will find to be very appealing.There is no shortage of individuals out there looking for property in any given location. The fact that so much of it is buried though means they won’t see it. With effective real estate marketing consulting though you can learn the right forms of marketing to use. That is what will get your listing noticed by more people and thus result in it selling faster than you ever imagined.What Should You Look For?You need to do your homework though before you hire a real estate marketing consultant. You want to make sure you are getting someone that knows what they are doing.What I usually do is provide a free consultation with exceptional information that the realtor or broker can use right away that gets results. Others will offer you specific forms of marketing but nothing beyond that. This will likely be less expensive but you have no guarantee that you will get results.There are many variables to consider so don’t rush into it. Still, real estate marketing consulting does seem to be very effective. The key is to be upfront about what you are looking for. You also need to search for the right person to work with in order to make it all come together with an outcome you are happy with.It the current market condition you need a competitive advantage to get your listings to stand out, get sold fast and the ability to attract more buyers that you can continue to market to for free.To turn current market conditions to your advantage read the following below for a complete real estate business turn around.