Real estate marketing refers to the sale of land and property that is permanent on it. Real estate marketing requires adverts and online conversations in order to increase sales. This will take place in many forms like registering for news letters or calling to get details and information. Clear requisites for the conversations should be outlined specially on websites in order to capture people’s attention. On line chat is also important. Someone should always be ready and waiting for questions from clients who ask through live chat.In addition to online conversations, one should also ensure that they are visible to the people around and to the potential clients. This is achieved through being active in the local press and in the community. Website usability should also have top priority in order to capture and retain all clients who log into it through use of friendly menus and information.An online guide is also necessary in order to predetermine the way clients will navigate and in order to provide only the vital information without deviating to other pages that might not lead to increased sales. Clients should be cleverly led to the action points you have set, which should be understandable in order to get the desirable results.After creating easily accessible points, one should ensure that traffic is generated to the priority pages. Increased traffic implies more visits and this will be attractive to prospective clients.Action points on a website should also be given top priority by being included in all pages in order to generate more traffic while attracting more attention. The points should be clear and with few graphics that may make them unnecessarily slow to open.Although traffic should be increased, attrition should however be reduced. People who do not follow the action points to the end should be reduced by providing valuable information on each page and having leads on each page as well in addition to being well organized. Such as include newsletters and latest press releases unique to the company.Use of key words in the advertisements and web pages is also essential. All information should be catchy and provide some leads too. The real estate marketing agents name should be known in the community where they are operating and in other areas too. This will be achieved through advertisements and being proactive in all types of media.