Offering Product not a Property.In looking at some basic real estate marketing principles, you need to set yourself apart from everyone else. It’s just a fact that there is always a good amount of competition in every market that you will enter. Even when you find that niche market, where there is money to be made others will follow.The good thing is that doesn’t matter. You can have all the competition I the world, but as long as you set yourself apart and stand out, you can come out on top. Now I know that sounds logical, but there are so many in business that are imitating others. The end result tends to be that they are always a step behind and second best.In following the group mentality you will become part of the “heard” and no longer stand out. If everyone is rushing in one direction do yourself a favor and do the opposite. As always there are exceptions to the rules, but for the majority of the time this is the best strategy.Now there is nothing wrong with following a system that is successful and getting results. However you must remember that the more people following a system the less effective it tends to become. This is where you start to create your own real estate marketing principles.An idea on how to separate your business is to offer a product, not just a property. In real estate investing we offer solutions to retail buyers, landlords, other investors, and/or tenants. The idea behind your marketing strategy is to create a product that provides value, out of the service you bring to the table. As you market your product effectively you will start to separate yourself from the competition.Things you can include that have little cost to you.- Market Reports surrounding the area- Lists of contractors, title agent, mortgage consultants, credit repair and etc.- For Retail list of shopping, stores, and area restaurants,- And whatever else you can think up!Remember the idea is to create a product that provides value and a solution to the problem. When you start to stand out above the rest people will start looking for you. As you become the expert and provide the solutions others are looking for others will start to follow you. As the leader in a market success is inevitable. So go out and create a title for your product and start building a “brand” that people can expect and want from you.